Japanese Summer Festival Essentials: What to Buy
Yukata, fans, and festival food โ available online.
Japanese Summer Festivals (Matsuri)
From July through September, Japan comes alive with summer festivals featuring fireworks, street food, traditional dancing, and games. Here's what you need to enjoy them.
Festival Essentials
Yukata
A casual summer kimono worn to festivals. Both men and women wear them. Women's yukata come in colorful floral patterns, men's in solid navy or gray. Buy with an obi belt and geta sandals. ยฅ3,000-10,000 for a set.
Sensu (Folding Fan)
Essential for surviving Japanese summer heat. Traditional hand-painted designs are beautiful and functional. ยฅ500-3,000.
Uchiwa (Flat Fan)
Often given away free at festivals, but premium uchiwa with traditional designs make great souvenirs. ยฅ300-1,500.
Festival Food
While you can't recreate the full experience at home, you can order the flavors: ramune soda, kakigori syrup (shaved ice flavoring), takoyaki maker (electric octopus ball grill), and yakisoba sauce.
Looking for more? Browse our curated product picks โ all available to ship from Japan.