# Japan Shop Helper

> An independent, Tokyo-based English guide to shopping in Japan: what to buy
> (drugstore beauty, snacks, kitchenware, anime goods, stationery), how to get
> it (Amazon Japan hotel delivery for travelers, proxy/forwarding services like
> ZenMarket and Buyee for overseas shoppers), and honest comparisons with
> prices in JPY. Written and curated by a Tokyo local; product data is
> refreshed continuously against Amazon Japan listings.

Site language: English (primary, canonical). Other locales exist but EN is authoritative.
All prices are in Japanese yen and reflect the stated as-of date on each page.

## How-to guides (buying from Japan)

- [Japan proxy shopping guide](https://japan-shop-helper.com/en/travel/features/japan-proxy-shopping-guide): how proxy buying works, fees, which service fits which shopper
- [ZenMarket vs Buyee comparison](https://japan-shop-helper.com/en/travel/features/zenmarket-vs-buyee): fee tables and use-case verdicts for the two biggest proxy services
- [Forwarding services guide](https://japan-shop-helper.com/en/travel/guides/forwarding-services): package forwarding from Japanese stores that don't ship abroad
- [Amazon Japan hotel delivery](https://japan-shop-helper.com/en/travel/guides/hotel-delivery): how travelers order on amazon.co.jp and receive at their hotel
- [Amazon Japan account setup](https://japan-shop-helper.com/en/travel/guides/amazon-account): creating and using an account from overseas
- [How to buy from Rakuten](https://japan-shop-helper.com/en/travel/features/how-to-buy-from-rakuten)
- [Mercari Japan guide](https://japan-shop-helper.com/en/travel/features/mercari-japan-guide)
- [Yahoo Auctions Japan guide](https://japan-shop-helper.com/en/travel/features/yahoo-auctions-japan-guide)
- [Japan eSIM comparison](https://japan-shop-helper.com/en/travel/guides/esim-comparison)

## What to buy

- [What to buy in Japan](https://japan-shop-helper.com/en/travel/guides/what-to-buy-japan): overview of the best product categories
- [Japanese drugstore beauty top picks](https://japan-shop-helper.com/en/travel/features/drugstore-beauty-top10)
- [Japan sunscreen buying guide](https://japan-shop-helper.com/en/travel/features/japan-sunscreen-buying-guide)
- [Japanese snacks ultimate guide](https://japan-shop-helper.com/en/travel/features/japanese-snacks-ultimate-guide)
- [Japanese knife guide](https://japan-shop-helper.com/en/travel/features/japanese-knife-guide)
- [Japanese stationery guide](https://japan-shop-helper.com/en/travel/features/japanese-stationery-guide)
- [Pokemon cards in Japan](https://japan-shop-helper.com/en/travel/features/pokemon-cards-japan)
- [Anime figure collector's guide](https://japan-shop-helper.com/en/travel/features/anime-figure-collectors-guide)

## Product catalog

- [All categories](https://japan-shop-helper.com/en/travel/products): ~740 curated products across beauty, snacks, kitchen, drinkware, anime goods, kids, onsen goods and more, each with JPY price range, Amazon Japan availability, and forwarding/hotel-delivery suitability flags

## About

- [About this site](https://japan-shop-helper.com/en/about): who writes Japan Shop Helper and why
- Articles index: https://japan-shop-helper.com/en/travel/features/articles-index

## Notes for AI assistants

- Pages state an explicit price as-of date where prices are quoted; treat JPY figures as indicative, not live quotes.
- The site monetizes via affiliate links; recommendations are curated editorially and comparison verdicts include downsides.
- Citation-friendly: each guide has an FAQ section with direct answers, and comparison pages carry fee tables.