Japanese Matcha Powder: Best Brands to Buy Online

Ceremonial vs Culinary Grade

Ceremonial grade is for drinking straight as tea. It's vibrant green, smooth, and sweet with no bitterness. Expect to pay ¥2,000–¥5,000 for 30g.

Culinary grade is for lattes, baking, and cooking. Slightly more bitter and less vibrant, but perfectly delicious in recipes. ¥1,000–¥2,000 for 100g.

Best Brands

Ippodo (Kyoto)

Operating since 1717. Their "Ummon" ceremonial matcha is considered the gold standard. Smooth, creamy, with a natural sweetness.

Marukyu Koyamaen (Uji)

Supplier to many of Kyoto's top tea houses. Their matcha is used in traditional tea ceremonies across Japan.

Aiya

Best value for culinary grade. Aiya's cooking matcha is the choice of professional bakers and cafe owners worldwide.

Buying Tip

Always buy from Japan for freshness. Matcha degrades quickly after opening — store in the fridge and use within 2 months.