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Japanese Drugstore Beauty: 10 Products Under ¥2,000

The best J-Beauty finds from Matsumoto Kiyoshi and Don Quijote.

Japan's Drugstores Are a Beauty Paradise

Walk into any Matsumoto Kiyoshi, Ainz & Tulpe, or Don Quijote in Japan and you'll find incredible skincare and makeup at prices that shock Western shoppers. Here are the 10 products worth buying.

The Top 10

  1. Biore UV Aqua Rich — SPF50+ sunscreen that feels like water. ¥800.
  2. Hada Labo Gokujyun Lotion — 3 types of hyaluronic acid. ¥900.
  3. Senka Perfect Whip — Dense foam cleanser. ¥500.
  4. Canmake Cream Cheek — Natural flush in 20+ shades. ¥600.
  5. Heroine Make Long & Curl Mascara — Literally won't budge. ¥1,200.
  6. Dejavu Lasting Fine Eyeliner — Film-type for easy removal. ¥1,200.
  7. Melano CC Serum — Vitamin C for dark spots. ¥1,000.
  8. Kose Face Masks — 7-pack sheet masks. ¥400.
  9. Opera Lip Tint — Sheer, buildable color. ¥1,500.
  10. DHC Lip Cream — Olive oil-based lip balm. ¥700.

Buying Online

Can't get to Japan? All of these are available on Amazon Japan with international shipping options.

Looking for more? Browse our curated product picks — all available to ship from Japan.